Microsoft Bing’s CEO Says Google Bard Is Pretty Far Behind Bing Chat
Mikhail Parakhin, the current CEO of Bing at Microsoft and former CTO at Yandex said that Google Bard is “pretty far behind” compared to Bing Chat. “We learned to never…
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Microsoft Advertising Broad Match Modifier Now Serve Broad Match Instead Of Phrase Match
Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023….
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Microsoft Shares 5 Starter Prompts For AI-Powered Bing
As digital marketers and SEO professionals, we find ourselves amid rapid advancements in artificial intelligence (AI). While trying to understand the implications of AI, we must adapt our strategies to…
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Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match,…
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Microsoft Bing Uses New GPT-4 From OpenAI
Microsoft Bing confirmed minutes after OpenAI announced the new version of GPT, GPT-4, that Bing uses that upgraded model. Yusuf Mehdi from Microsoft said, “We are happy to confirm that…
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Microsoft Bing Ads Doctor And Clinic Ads
Microsoft Advertising announced yet another vertical ad option for medical professionals named Doctor and Clinic Ads. This is an open beta available in the United States, Australia, India, Germany, France,…
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Microsoft Doctor and Clinic ads are now in open beta
Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience…
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Microsoft may replace Bing Search answers with Bing Chat responses
Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and…
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Microsoft Bing Working On Saving Chats & More
Microsoft’s Mikhail Parakhin said that the number one feature request is for Bing Chat to save historical chats for later for users to come back to them later or look…
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Global Head of Microsoft Advertising steps down
In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts…
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