Knowing how your target market uses mobile or desktop devices helps you plan your marketing strategy. And reach more of your intended audience. Let’s compare mobile vs. desktop usage, the advantages and disadvantages of each, and actionable tips you can use for your business.Mobile vs....
Google is upgrading its experimental AI service Bard by rebranding it as Gemini and introducing a new AI model called Ultra 1.0. Google is also launching a mobile app for Gemini. Sissie Hsiao, Vice President and General Manager of Gemini, shares how people have interacted with the AI since...
Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers and merchants. The store filter in general is not new, we've seen it before with the shopping mobile filters, but the way...
What Is Mobile Advertising?Mobile advertising is a marketing method that involves displaying paid promotional messages on mobile devices like smartphones and tablets. And aims to have users convert (take a desired action) in response to the promotional material.Such as by: Purchasing a...
After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile.Lily Ray posted about...
