Business Models, Marketing, and More

Ecommerce (or “electronic commerce”) describes the sale of goods and services online.  There are six major models for conducting ecommerce today: Business-to-consumer (B2C) Business-to-business (B2B) Business-to-government (B2G) Consumer-to-consumer (C2C) Consumer-to-business…

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Google Is Removing 4 Attribution Models For Advertisers

Just announced: Google is updating its measurement models starting May 2023. In the April 6 announcement, Google stated that four attribution models would disappear in both Google Ads and Google…

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Google to sunset 4 attribution models in Ads and Analytics

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why we care. This will impact anyone who still uses these…

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Seven Free Open Source GPT Models Released

Silicon Valley AI company Cerebras released seven open source GPT models to provide an alternative to the tightly controlled and proprietary systems available today. The royalty free open source GPT…

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Google Generative AI Models Prohibited Use Policies

On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is…

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