Microsoft Advertising Broad Match Modifier Now Serve Broad Match Instead Of Phrase Match

Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023….

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Microsoft Ads broad match modifier keywords now serving ad broad match

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match,…

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