Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher...
Pages
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data...
SEO Ecommerce Category Pages: A Complete Optimization Guide
What Are SEO Ecommerce Category Pages?SEO ecommerce category pages organize, showcase, and optimize a group of products that have similar uses or attributes on an ecommerce website or online store. A category page serves as a hub for users to navigate to individual product pages on a...
Apple ‘quietly asked Amazon to block rival ads on its product pages’
Apple reportedly asked Amazon to stop competitor ads from appearing on its product pages. In response, the retail giant allegedly agreed to only serve ads and recommendations at the very bottom of Apple product pages – a gesture it doesn’t provide to rival brands like Samsung and Microsoft....
8 Insights You Can Gain from Competitors’ Top Pages
Have you ever wondered how your competitors drive traffic to their pages? Or how they choose the focus of their digital campaigns? With Traffic Analytics’ Top Pages report, you can satisfy your marketing curiosity and use the insights to tune up your strategy. In this post, we’ll explore 8...