Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments. Source link
personas
Do personas REALLY matter in content marketing?
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A...