What Is a Keyword Phrase?A keyword phrase (also known as a keyword, keyphrase, or search query) is a specific series of words you want to focus a webpage around to rank it highly for the phrase in search engines.For example, the phrase “best coffee shops” is a keyword phrase. And it’s a...
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher conversion rates. With the advent of more advanced targeting options, some marketers have...
Microsoft Advertising's broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.Microsoft posted a note about this saying "Please note: All broad match modifier keywords for search...
