SEO vs. Google SEOSearch engine optimization (SEO) is all about improving your website's visibility and getting it to rank higher on search engine results pages.Google SEO refers to the practice of optimizing your website to improve its visibility and organic rankings on Google's search...
Google Ads is a marketing and advertising staple for a wide range of online and brick-and-mortar businesses. But a lot of Google Ads advertising spend goes to waste due to poorly managed campaigns, suboptimal ads, and various other issues you can easily avoid.In this guide, we go over the...
Website pagination is when pages—usually with similar content—are organized into a sequential series. Pagination can use elements like numbered buttons or links. Which helps users move through a content archive. The most common examples of pagination are found within blog archive pages. And...
When a user searches for “eco-friendly eating” on YouTube, how does YouTube determine which channels are relevant to this specific interest?In addition to considering various factors (including individual videos), YouTube looks at the broader theme of the channels in question.More...
404 page errors can frustrate users and cause them to leave your site. However, with some foresight, these errors can become an opportunity to provide help and encourage users to explore more of your website. This article covers best practices for crafting 404 pages, with real examples...
