Discover the benefits of consent-based marketing: Privacy and personalization
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the…
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TikTok trialling new ad-targeting tool with enhanced data privacy
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data…
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TikTok CEO To Testify In Hearing On Data Privacy And Online Harm Reduction
TikTok CEO Shou Chew will testify in a hearing before the U.S. House Committee on Energy and Commerce this Thursday, March 23, at 10:00 a.m. ET. As CEO, Chew is…
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How to establish customer trust through data privacy
In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And…
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