Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from: Google Demand. Authorized Buyers. Open Bidders. SDK Bidding. Why we...
What Is Programmatic Advertising?Programmatic advertising is a type of advertising that automates buying and selling ad space. It uses technology and tools to serve the right ads to the right people automatically.This way, advertisers can efficiently target their desired audience without...
This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but then later this week, the SEO chatter heated up. Google Merchant Center says AI-generated reviews are spam. John, Gary, and Martin spoke about TLDs and domains for Google SEO. John Mueller...
With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and provides a seamless cross-channel experience for consumers. Unparalleled targeting, customizable architecture, and advanced optimizations make...
