How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being...
Reddit launches new Conversation Placement ad formats
Reddit has launched two new ad formats within Conversation Placement: Carousel Ads and Product Ads. Conversation Placement sits within a Reddit conversation thread, appearing below the original post and above the first comment. The rollout of the new ad formats within this placement is...
How to Successfully Market on Reddit
Reddit marketing provides access to highly engaged users in communities based on interests, hobbies, or activities. Which is great news for brands who want to reach them.Wondering how to start constructing a Reddit marketing strategy?You’ve come to the right place. We’re about to cover the...
Reddit launches first-party measurement tools
Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Why we care. Advertisers can now access improved campaign performance data, empowering them to...
Reddit Follows Twitter’s Lead, Announces Paid Access To Data API
Reddit announced this week updated terms for developer tools and services, paid access to the Reddit Data API, and more native moderation tools. While the Reddit blog explained the changes as part of creating a healthy ecosystem, the New York Times reported that paid API access would stop...