Reports

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The...

Google Ads moves reports to new location in latest UI update

Google Ads moves reports to new location in latest UI update

Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is...

Want to set your 2024 SEO priorities? Run these GA4 reports

Want to set your 2024 SEO priorities? Run these GA4 reports

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having...

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