Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The...
Reports
Top Google Analytics SEO Reports to Track & Boost Performance
Why Are Google Analytics SEO Reports Important? Google Analytics (GA4) is a comprehensive web analytics tool that helps you monitor website performance, content engagement, and traffic trends.The tool collects user engagement data and then makes the data available for analysis in over 20...
Google Ads moves reports to new location in latest UI update
Google Ads has rolled out an updated UI to a small number of accounts. While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. This specific UI change, which is...
Google performance reports updates how it counts clicks and impressions for job listing and detail pages
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data...
Want to set your 2024 SEO priorities? Run these GA4 reports
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having...