X (Twitter) lowers eligibility criteria for ads revenue sharing program
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three…
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Amazon’s a revenue rises 22%, bringing in more than $10 billion
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital…
Read more » X launches creator ads revenue sharing program
X has officially rolled out its creator ads revenue sharing program. The new feature enables users to share revenue from verified content creators’ impressions of ads in replies to content…
Read more » Microsoft Search and Advertising revenue up 8%
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3%…
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Meta’s ad revenue up 12% in Q2, exceeding expectations
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2…
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Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in…
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Google search revenue rises 2%, slight dip in total ad revenue
In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY. Overall…
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Microsoft Search and Advertising revenue up 3.4% in Q1
Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs…
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Google Publisher Center Gains Reader Revenue Manager & New Subscribed Content Report In Search Console
Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console. Google announced…
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U.S. search ad revenue hit a record $84.4 billion in 2022
Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion in U.S….
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