Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%. “Our financial results...
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Google search revenue rises 2%, slight dip in total ad revenue
In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in advertising revenue, while search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of...