Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations across properties, reduces repetitive...
Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across...
Google has officially rolled out AI organized results for restaurants related queries. We've launched a new way to get dining recs on Search. If you’re looking for something like “restaurants with a view Chicago,” you’ll get a results page organized with AI," Robby Stein, VP of Product at...
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This new setting enables stricter control...
Google has released the December 2024 spam update one day after the December 2024 core update was completed and just days before the big year-end holiday break. This release likely surprised most of us, but at this point, I guess nothing should surprise us.Google wrote, "Released the...
