Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels.Thomas Eccel posted about this new feature on X, calling this a "really handy feature."...
Market segmentation is a crucial component of any successful marketing strategy. Why? Well, just think about your own target market. Hopefully, everyone in your target market has an interest in your products or services. But are all of your potential customers the same age, sex, or located...
