Service

Google is making a major change to Local Service Ads

Google is making a major change to Local Service Ads

Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile as the “source of truth” for ads. Why we care. LSAs are...

Google Local Service Ads To Require Google Business Profile

Google Local Service Ads To Require Google Business Profile

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in...

Google tests Branded Local Service Ads with opt-out option

Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly...

Landslide in San Clemente halts train service indefinitely

Landslide in San Clemente halts train service indefinitely

SAN DIEGO —  Train service between Orange and San Diego counties has been halted indefinitely after a landslide tumbled debris onto train tracks in San Clemente. Service was suspended Wednesday between the Laguna Niguel/Mission Viejo and Oceanside stations, which are used by Metrolink and...

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