Google Ads Sandbox – Limited Ad Serving Policy
Google Ads has a new policy named limited ad serving where Google needs to “get to know you”,” the advertiser, before letting those ads serve at full scale. This reminds…
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Google introduces new Limited Ads Serving policy
Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During…
Read more » Lyft starts serving ads on its app
Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with…
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Microsoft Ads broad match modifier keywords now serving ad broad match
Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening. Currently, BMM keywords serve as phrase match,…
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