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Google’s SEO Starter Guide Set For A Major Update

Google’s SEO Starter Guide Set For A Major Update

Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched...

Set Up & Optimization Guide

Set Up & Optimization Guide

In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be...

Want to set your 2024 SEO priorities? Run these GA4 reports

Want to set your 2024 SEO priorities? Run these GA4 reports

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having...

Super Bowl ads won’t solve Bud Light’s problems but may set the tone for a comeback

Tensions with China set to rise under Taiwan’s new leader

TAIPEI, Taiwan —  The election Saturday of Lai Ching-te as Taiwan’s next president represents a historic achievement for his independence-leaning party — but is certain to increase tensions with China and challenges for the U.S. in one of the world’s most worrisome hot spots. Lai, the...

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