Skills

5 essential PPC skills every agency pro must have

5 essential PPC skills every agency pro must have

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential information. While you can find much of that information online for...

Embracing AI Skills Amidst Job Market Turbulence

Embracing AI Skills Amidst Job Market Turbulence

With the rapid pace of artificial intelligence (AI) news, it’s no surprise that six in ten Americans believe AI will significantly impact the labor force. According to a report published by the U.S. White House, AI has the potential to increase productivity, efficiency, and innovation....

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