In the competitive world of advertising, connecting with enthusiastic audiences during sporting events presents a unique and lucrative opportunity for brands. With 31% of the US population engaging in digital live sports content monthly and similar trends in the UK, advertisers are looking...
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Microsoft Advertising Introduces 3 New Generative AI Solutions
Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine how we interact with search engines and online ads. Earlier this year, the tech giant revealed its plans to implement generative AI into its services to change how we work. It’s doing...
Why California officials traveled to Kenya to find solutions to poverty
California officials representing some of the wealthiest cities in the world traveled to one of the poorest villages in Africa this week to study universal basic income, a poverty solution they hope to expand in the Golden State. Los Angeles County Supervisor Holly Mitchell and state...
Google’s attribution model shake-up: 3 solutions for advertisers
You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC...
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Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen....