What Is a Competitor Backlink Analysis?A competitor backlink analysis is the process of identifying websites that link to your competitors, but not to you.This can help you find new link building opportunities for your website and boost your efforts in these ways: Efficiency: Your...
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UTM Codes in Google Analytics 4 (GA4): A Step-by-Step Tutorial
In this guide, you’ll learn about UTM codes, which are the foundation for marketing campaign measurement in Google Analytics 4 (GA4).What Is a UTM Code?A UTM code is a snippet of text appended to the end of a link URL that points back to your website. It helps you track and measure the...
A Step-by-Step Guide to Market Assessment
Expanding into international markets is a crucial step for any existing business trying to realize their full potential. In terms of market share, breaking into new markets can greatly increase the available terrain. And for businesses with a product or service of value, new markets can...
How to Write an Article: A Step-by-Step Guide
An article is a piece of writing that provides information, presents ideas, or discusses a topic in a structured manner. You’ll find articles in newspapers, magazines, blogs, websites, and other publications.In fact, you’re reading one right now.In this step-by-step guide, we’ll focus on...
How to Create Content Briefs [Step-by-Step Guide + Template]
Content fuels modern marketing.But creating unique content that resonates and reaches your audience is tougher than ever.How do you ensure each piece of content you create strikes a chord with—and even reaches—your audience?Start with well-crafted content briefs.Pro tip: Don’t want to...