3 steps for effective PPC reporting and analysis
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts,…
Read more »
How to Do a PPC Audit in 10 Steps
A poorly performing ad campaign is like pouring money down the drain. To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. But let’s go over…
Read more »
How to Do a Backlink Audit (5 Simple Steps)
What Is a Backlink Audit? A backlink audit is the process of analyzing the quality, quantity, and relevance of links pointing to your website. A comprehensive link audit can give…
Read more »
Mastering a Backlink Audit: 13 Steps for Newbies
Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out…
Read more »
10 simple steps to analyze your brand SERP and build an effective digital strategy
A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I…
Read more »
Steps You Need To Take Now [Podcast]
Maximizing Trust in Marketing: Prioritizing Privacy Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your…
Read more »
Key Management Leader At Yoast SEO Steps Down
Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a…
Read more »
8 Powerful Steps To Outrank Your Competition With Targeted SEO
This post was sponsored by The Nine. The opinions expressed in this article are the sponsor’s own. How do you ensure your website ranks ahead of the competition? What hurdles…
Read more »
How To Increase Your Google Ads Profits With 3 Simple Steps
Are your Google Ad campaigns falling short of your expectations? Are you looking for ways to scale your ad account and drive more conversions? With a few simple tweaks to…
Read more »
Google Business Profile Verification Steps Can Ask For Better Business Bureau Details
Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to…
Read more »