What Is Data Strategy?A data strategy is a comprehensive plan for handling an organization's data. It outlines technology, processes, and rules to manage data effectively. It also provides clear guidelines for acquiring, storing, distributing, and using data. Why is this necessary?Because...
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Tools To Boost Your Strategy & Performance
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With generative AI and constant Google algorithm changes, how can you shift your strategy quickly enough to keep up? How do you stay on top of the latest SEO trends, while maximizing your site...
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community...
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry...
Building a winning Facebook and Instagram strategy for 2024
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to...