How Plural Keywords Impact Search Intent For Ecommerce [Data Study]
When SEO pros are trying to optimize content, they have a choice to make: Do I choose the singular version or the plural one as my primary keyword? Can I…
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Google Launches Digital Futures Project To Study Impact Of AI
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse…
Read more » What Are Good Google Ads Benchmarks In 2023? [STUDY]
“Is this a good click-through rate for our campaigns?” “Why is our cost per conversion high? Is this in line with our competitors?” “What’s a good conversion rate?” “Why was…
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How Customers Shop on Amazon [Semrush Study]
Semrush studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning…
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Whitespark Releases Local Ranking Study For 2023
The folks over at Whitespark has published there 2023 local ranking factors study, where they asked dozens of local SEO experts to rank what they think are the most important…
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