How To Install The Google Tag For Conversion Tracking
The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…
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4 Alternatives To Google Tag Manager
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market,…
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Does Google Use The Meta Keywords Tag For Rankings? No It Does Not
It has been a while since I covered the keyword meta tag and for some reason the topic has come up recently, so I decided to cover it again. In…
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Proposing a new meta tag for LLM/AI
While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt…
Read more » Maximizing your website tracking with Google’s Tag coverage summary
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag…
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What is Google Tag Manager & How Does It Work?
What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are…
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Google Talks More On lastmod Tag In XML Sitemap
Google’s John Mueller spoke a bit more about when you should update the date in the lastmod tag in the XML sitemap file. He said on Twitter if you are…
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