Google’s John Mueller answered a question on Reddit about a commonly used robots meta tag and what would happen if it was missing. Mueller’s answer, while it makes sense and is documented, may still come as a surprise to many publishers and SEOs. Robots Meta Tag The HTML meta element...
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Google Answers How It Handles A Specific Non-Standard Meta Tag
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this is the kind of meta tag, a non-standard meta element, isn’t often encountered so it’s good to know what to do when...
Google Tag Manager Contains Hidden Data Leaks & Vulnerabilities
Researchers uncover data leaks in Google Tag Manager (GTM) as well as security vulnerabilities, arbitrary script injections and instances of consent for data collection enabled by default. A legal analysis identifies potential violations of EU data protection law. There are many troubling...
How To Install The Google Tag For Conversion Tracking
The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to bridge that gap between the advertiser’s needs and the technical integration required to analyze data. That’s not...
4 Alternatives To Google Tag Manager
Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag management solutions that are on par or maybe even better than GTM. Before we go into other tag...