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Google tests Branded Local Service Ads with opt-out option

Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly...

8 winning SEO A/B tests that boost organic traffic

8 winning SEO A/B tests that boost organic traffic

Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Readers will discover real examples of:...

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