Why TikTok is dangerously good at making you spend money
As I was scrolling through TikTok the other day, I received a text from a friend. “I take back everything bad I said about TikTok Shop,” she said. “I just…
Read more »
New TikTok tool offers more insight into how ads drive conversions
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over…
Read more »
TikTok Shop Officially Launches In The US
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt,…
Read more »
TikTok rolls out major Ads changes to meet EU regulations
TikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate…
Read more » TikTok trialling new ad-targeting tool with enhanced data privacy
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data…
Read more » TikTok Introduces Text Posts To Effortlessly Engage With Followers
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s…
Read more » TikTok launches text posts
TikTok is rolling out text posts for the first time. Historically, brands and influencers have been able to create content across a variety of formats such as live videos, photos,…
Read more »
TikTok launches ads transparency library
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads –…
Read more »
Get insights into who uses TikTok and what they’re looking for
Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides answers to your most…
Read more »
TikTok Updated Community Guidelines To Include AI Content
TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok’s Community Principles, which guide content moderation to uphold human rights…
Read more »