Understanding media performance in digital marketing is like navigating a maze that constantly changes. The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, with regulatory changes such as...
TikToks
TikTok’s US Future Uncertain: CEO Faces Congress
During a five-hour congressional hearing, TikTok CEO Shou Zi Chew faced intense scrutiny from U.S. lawmakers about the social media platform’s connections to its Chinese parent company, ByteDance. Legislators from both sides demanded clear answers on whether TikTok spies on Americans for...