tracking

7 paid media reporting tips when tracking is messy

7 paid media reporting tips when tracking is messy

The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend?  While perfect one-to-one attribution is impossible, all hope is not lost. By shifting...

11 Best Keyword Tracking Tools to Boost Your SEO in 2024

11 Best Keyword Tracking Tools to Boost Your SEO in 2024

There are a lot of SEO keyword tracking tools out there. And picking the right one can be challenging.Our list of keyword rank tracker tools gives you the run-down on 11 of our favorite platforms, including pricing, who we recommend them for, and each tool’s coolest features.But before we...

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox URL Tracking Removal – Is This A Trend To Watch?

Firefox recently announced that they are offering users a choice on whether or not to include tracking information from copied URLs, which comes on the on the heels of iOS 17 blocking user tracking via URLs. The momentum of removing tracking information from URLs appears to be gaining...

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