Elon Musk unveils plans to make X (Twitter) a paid-for platform
Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users. In a bid to tackle the issue of rampant bot activity, he unveiled…
Read more » X (Twitter) is bringing back political ads
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack…
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Hiltzik: How Twitter lost its scientific mojo
In the first couple of years of the COVID-19 pandemic, Peter Hotez, an expert in vaccines and tropical medicine at Baylor University, found Twitter to be “a useful and at…
Read more » Elon Musk says no more blocking on X, formerly Twitter
The block tool on X, the social media platform formerly known as Twitter, will be removed, according to owner Elon Musk. “Block is going to be deleted as a ‘feature’,…
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X (Twitter) paywalls XPro (TweetDeck)
X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under…
Read more » X (Twitter) tells advertisers promoted accounts are over
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format,…
Read more » X (Twitter) lowers eligibility criteria for ads revenue sharing program
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three…
Read more » X (Twitter) slashes video ad prices to lure back advertisers
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter. For a limited time only, select marketers in the U.S. and UK…
Read more » Twitter is now brand X
Twitter is the past. X is the future. The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X….
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Twitter introduces mandatory verification for advertisers
Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A copy of the email was…
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