
Programmatic Advertising Guide: Definition, Types, & More
What Is Programmatic Advertising? Programmatic advertising is a type of advertising that automates buying and selling ad space. It uses technology and tools to serve the right ads to the…
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Google Debunks Myths Surrounding Redirect Types
Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google…
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11 Social Media Content Types & Examples
Social media has been at the forefront of digital marketing for quite some time, and it’s unlikely this will change in the near future. In fact, we are still seeing…
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Different Types of Sitemaps & Best Practices
Today, you’ll learn about sitemaps. We’ll cover the basics first. Then move on to discussing different types and the best practices you can follow when creating a sitemap. And you’ll…
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How to Search for File Types on Google
When you search for something on Google, you’ll likely see a list of HTML webpages in the results. But Google can also help you find non-HTML files. Such as PDFs,…
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Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading…
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Google explains the use cases for its different crawler types
Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a…
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Different Types of Featured Snippets
If you manage marketing for a small business, you know that optimizing your material to attract traffic to your website can be a battle. Without a strategy, it can be…
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Types, Benefits, and Best Practices
What Is Breadcrumb Navigation? Breadcrumb navigation is a trail of text links (breadcrumbs) that tell users where they are on a website and how they got there. They typically appear…
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