What Are Internal Links?Internal links are hyperlinks that point to different pages on the same website.These differ from external links, which link to pages on other websites.Here’s what an internal link looks like on a live page:And here’s a sample of what its code looks like on the...
Google My Business—now called Google Business Profile—allows business owners to reach customers via Google Search and Google Maps.Maintaining a Business Profile helps you increase your visibility on Google, gain credibility with reviews, and control your business information.In this...
Part of what makes Google Analytics 4 (GA4) so useful is how customizable it is.But while you can create custom events to evaluate what’s most important to your business, start with GA4 recommended events. Because there are already many options that provide valuable information for every...
If you’re new to SEO, becoming an SEO expert may seem incredibly complex and like something that takes decades to master. But it doesn’t have to be that way.You can become an SEO pro by focusing on the SEO fundamentals, building the right soft skills, and utilizing industry tools. In this...
When The Verge published “The people who ruined the internet” on Nov. 1, it caused a shockwave across the search engine optimization (SEO) world. Their writer, Amanda Chicago Lewis, described us in a particularly unflattering way: “So who ends up with a career in SEO? The stereotype is that...
