Updates

Google Merchant Center Updates: Changes For Online Sellers

Google Merchant Center Updates: Changes For Online Sellers

Google is changing its Merchant Center rules. These updates will roll out in two phases and affect how sellers list products in Shopping ads and free listings. The changes impact instalment pricing, energy labels, member pricing, and US sales tax information. Immediate Changes (Starting...

Google Updates Unfair Advantage Policy, Advertisers React

Google Updates Unfair Advantage Policy, Advertisers React

On Friday, Google sent out a subtle but impactful policy update to advertisers, confirming changes to its long-standing “Unfair Advantage Policy”. While the official enforcement date is April 14, 2025, the conversation has already started — and it’s anything but quiet. The PPC community is...

Google Says They Launch Thousands Of Updates Every Year

Google Says They Launch Thousands Of Updates Every Year

Google’s John Mueller explained during a session of the Search Central Live NYC event that they do over 700,000 tests per year in order to keep up with user expectations. His explanation of why Google performs so many tests and launches thousands of changes should give SEOs an idea of the...

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