Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B...
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Google Ads PMax Upgrade Tool Now Available For Dynamic Search Ads (DSA) & Google Display Campaigns
Google announced that the self-upgrade tool for "upgrading" your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google Display campaigns.Dan Taylor, the Vice President, Global Ads at Google, wrote on Twitter, "Search and Display...
Google Shopping Hacks To Upgrade Your Ecommerce Strategy
Online shopping is the way of the world now – we all do it! That’s where your connection to shoppers through Google Shopping comes in. By allowing consumers to easily search and shop across a variety of advertised e-retailers in one location, Google Shopping allows you to get directly in...