Maximizing your website tracking with Google’s Tag coverage summary
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag…
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Using Website Demographics to Improve Your Marketing Strategy
If you want to effectively communicate with customers in your market, you have to know who they are. Think about it in terms of public speaking. If the speaker doesn’t…
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How to Build Your Website Architecture for SEO
What Is Website Architecture? Website architecture refers to the hierarchy of the pages on your site and how each page is connected. Here’s a visual example of website structure: Website…
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W3C Launches Beta Of New Website Redesign
The Worldwide Web Consortium (W3C) announced a redesign of their decades old website. The redesign is currently in Beta but open for a public preview and feedback, with a launch…
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What Is a Sitemap? Website Sitemaps Explained
What Is a Sitemap? A sitemap is a file that lists all the important pages on a website. It guides search engines in determining which pages to include in their…
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