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What Is HTTPS & How Does It Work? [Explained]

What Is HTTPS & How Does It Work? [Explained]

What Is HTTPS?Hypertext transfer protocol secure (HTTPS) is an encrypted version of HTTP. Which is the protocol used to transfer data between web browsers (like Chrome) and servers (computers that host websites).When you visit a website that uses HTTPS, the connection between your browser...

Conversion Rate Optimization: 9 Tactics That Work

Conversion Rate Optimization: 9 Tactics That Work

What Is Conversion Rate Optimization?Conversion rate optimization (CRO) is the process of implementing different tactics to increase the percentage of visitors who convert (take a desired action) on your website.Conversions can be many different activities, depending on what you want to...

Google On When Special Characters Don’t Work In Search

Google On When Special Characters Don’t Work In Search

Gary Illyes from Google explained how Google Search may or may not handle special characters within Google Search. He explained this in the latest Google SEO office hours at the 16:10 mark.Gary was asked, "How does Google handle special characters like the superscript e in search...

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