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Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets.

Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or use alternative methods.

Why we care. This will save time for ecommerce managers and merchants and allow continued use of existing spreadsheet templates. Plus, it simplifies the feed management process in Google Merchant Center.

Big picture. Previously reported by industry observer Emmanuel Flossie on LinkedIn, the issue restricted merchants from leveraging pre-existing spreadsheets for their product feeds. The recent update removes this technical constraint.

This isn’t the first time advertisers have had issues with Merchant Center Next and supplemental feeds. In July it wasn’t clear whether advertisers could use the supplemental feed and the solution for that was tedious. This solution makes the compatibility more straightforward.

What’s next. Merchants using Google Merchant Center Next should review their current supplemental feed setup to take advantage of the new functionality.

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About the author

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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