Google launches new AI tool to improve YouTube ad optimization
Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been…
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How to Launch a YouTube Influencer Marketing Campaign
If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company. After Instagram, YouTube is the second most popular platform for influencer marketing. Compared…
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YouTube Adds Shorts Links, Limits Links Elsewhere
YouTube now lets creators link Shorts to other videos on their channel after removing links in comments and descriptions. YouTube added links from Shorts to other videos. Links in Shorts…
Read more » YouTube Explains How Shorts Algorithm Works
YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear…
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YouTube Announces Music Industry Partnership For Responsible AI
Artificial Intelligence (AI) is no longer a distant reality; it’s already here, shaping creativity, fueling new concepts, and transforming industries. So far, in 2023, YouTube videos on generative AI have…
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YouTube trials smaller ‘Skip Ads’ button
YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. The CTA button’s new look features: Smaller text A background with reduced opacity A curved border No…
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YouTube enables linking between Shorts and long-form videos
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer…
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YouTube increases external link opportunities for creators
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create…
Read more » YouTube Implements New Linking Policy To Curb Spam
YouTube has announced new policies to fight spam and fraud on its platform. Beginning on August 31, 2023, links in YouTube Shorts comments and descriptions will slowly become unclickable. YouTube…
Read more » How to audit your YouTube channel for brand success
Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. If you’re not harnessing its full…
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