YouTube

Top 5 YouTube Keyword Tools (Field-Tested For Growth)

Top 5 YouTube Keyword Tools (Field-Tested For Growth)

The difference between getting discovered on YouTube search and being invisible? Strategic keyword research. By optimizing videos with the right terms, you can dramatically increase your organic traffic. Take YouTuber Caren Magill’s ADHD coaching channel, for example. With 4.95M lifetime...

YouTube testing cost-per-hour masthead

YouTube testing cost-per-hour masthead

YouTube is testing a new advertising offering that lets brands own its most prominent ad space — the Masthead — by the hour, marking a significant shift in how marketers can capture attention. This new Cost-Per-Hour (CPH) Masthead gives advertisers 100% share of voice across all YouTube...

YouTube trends report reveals 7 significant shifts

YouTube trends report reveals 7 significant shifts

YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends.  The first report, published midway through the year, found:  “Fans are no longer just consuming content, they’re actively...

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