SEO Vs PPC: Pros, Cons & Differences
Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to…
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How AI is changing the game for PPC account managers
AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI…
Read more » How to use PPC advertising to attract top talent in any industry
Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts. While skilled recruiters excel in…
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6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…
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What Is PPC? The Definitive Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one of your ads. To see what PPC ads look like,…
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3 steps for effective PPC reporting and analysis
How you provide performance reports or insights can impact the rest of your project. If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts,…
Read more » 5 essential PPC skills every agency pro must have
Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential…
Read more » 5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the…
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How to Do a PPC Audit in 10 Steps
A poorly performing ad campaign is like pouring money down the drain. To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. But let’s go over…
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12 Best PPC Tools for Research, Automation, and More
Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve a high return. In this guide, we’ll discuss the best…
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