SEO Vs PPC: Pros, Cons & Differences

Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to…

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How to use PPC advertising to attract top talent in any industry

Economic uncertainty and evolving employee preferences have transformed hiring dynamics. This makes recruiting top talent challenging for businesses and even agency partners supporting these efforts.  While skilled recruiters excel in…

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6 Ways To Optimize Your PPC Performance

PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…

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What Is PPC? The Definitive Guide to Pay-Per-Click Marketing

PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one of your ads.  To see what PPC ads look like,…

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3 steps for effective PPC reporting and analysis

How you provide performance reports or insights can impact the rest of your project.  If a client or boss doesn’t understand your analysis of what’s happening in their PPC accounts,…

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5 essential PPC skills every agency pro must have

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click (PPC) marketing. Even worse, some colleagues might hide or misrepresent essential…

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5 Reasons Why Your PPC Leads Are Not Converting

As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere, the…

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How to Do a PPC Audit in 10 Steps

A poorly performing ad campaign is like pouring money down the drain.  To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist.  But let’s go over…

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12 Best PPC Tools for Research, Automation, and More

Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve a high return. In this guide, we’ll discuss the best…

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