PPC

Scaling PPC Campaigns Sustainably: Use The SCALE Framework

Scaling PPC Campaigns Sustainably: Use The SCALE Framework

Budget increase, performance drops, budget decrease. Almost every marketer knows that short-sighted game, where decisions are made on a daily basis and campaign performance fluctuates to extremes, without a clear goal. I’ve seen this pattern destroy more campaigns than I can count. The...

How To Get The Perfect Budget Mix For SEO And PPC

How To Get The Perfect Budget Mix For SEO And PPC

There’s no one-size-fits-all answer when it comes to deciding how much of your marketing budget should go toward SEO versus PPC. But that doesn’t mean the decision should be based on gut instinct or what your competitors are doing. Marketing leaders are under more pressure than ever to show...

Social Video Is Not PPC Video

Social Video Is Not PPC Video

Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social videos for paid campaigns. What works organically on TikTok or Instagram often falls flat in performance-driven environments like YouTube Ads or Performance Max. This...

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