In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. This...
Core
Google Doesn’t Say Core Web Vitals Are A Search Ranking Factor
Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor." "It doesn't say it is...
Google Updates Core Web Vitals With Interaction To Next Paint (INP) On March 12
Google has announced that its new Interaction to Next Paint (INP) metric will officially replace First Input Delay (FID) as a Core Web Vital on March 12. INP measures when a user interacts with a page (e.g., clicking a button) to when the browser can render the changed pixels to the screen....
Google Core Web Vitals To Get Interaction to Next Paint On March 12
Google has announced that March 12, 2024 will be the official date for when Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vital metric. We knew it was coming in March but we didn't have the specific date until now.Google wrote:We're announcing that INP...
Core, reviews, helpful content, spam and beyond
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in...