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Run An Ecommerce SEO Audit in 4 Stages [+ Free Workbook]

Run An Ecommerce SEO Audit in 4 Stages [+ Free Workbook]

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like a routine check-up for your online store. Instead of waiting for traffic to drop or sales to slow...

How to Do It, Examples, & Free Template

How to Do It, Examples, & Free Template

What Is a SWOT Analysis?A SWOT analysis is a framework that evaluates a business’ strengths, weaknesses, opportunities, and threats. Performing a SWOT analysis can help you make better business decisions.The analysis typically involves creating a matrix with the four categories: What’s...

How to Create a Brand Persona: Examples & Free Template

How to Create a Brand Persona: Examples & Free Template

What Is a Brand Persona?A brand persona is a fictional profile that captures your brand’s voice, tone, and style when communicating with people.Think of it as an imaginary spokesperson who embodies your brand’s traits. A clear brand persona: Keeps voice and messaging consistent  Guides...

7 Ways to Find Related Content (+ Free Topic Planner)

7 Ways to Find Related Content (+ Free Topic Planner)

Continually coming up with fresh, relevant content ideas isn’t easy. But you might be overlooking something important: related content. Related content includes topics that connect to your primary content themes. And it’s more powerful than you might realize. It helps you: Spot content gaps...

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