OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing. ChatGPT agent will be available today to Pro subscribers. Plus, and Team...
Google’s John Mueller and Martin Splitt discussed the question of whether AI will replace the need for SEO. Mueller expressed a common-sense opinion about the reality of the web ecosystem and AI chatbots as they exist today. Context Of Discussion The context of the discussion was about SEO...
Google’s John Mueller and Martin Splitt discussed the problem of how to approach content for achieving business goals, the wisdom of setting expectations, and observed that it may not matter whether a site is optimized if the content is already achieving its intended results. Getting The...
In this week’s Ask An SEO, a marketing manager asks which SEO skills are most valuable to look for in candidates today, especially with AI in the mix: “I’m a marketing manager who’s been tasked with hiring our first in-house SEO specialist. With AI tools becoming more prevalent, what skills...
If you’ve been affected by AI Overviews, traffic drops, or feel uncertain about SEO’s future, then this episode is for you. Search Engine Journal’s Editor-in-Chief Katie Morton sits down with growth advisor and author of “Growth Memo,” Kevin Indig, to unpack the results of his latest AI...
