4 Tested SEO Performance Boosts Agencies Should Tap Right Now
Every digital agency is actively seeking new ways to improve their clients’ marketing performance. While your digital marketing strategy may emphasize improving SEO, increasing click rates, and decreasing bounce rates,…
Read more » 6 Ways To Optimize Your PPC Performance
PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched,…
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Google Automatically Upgrading Vehicle Ads To Performance Max
Google has announced a shift in its vehicle marketing strategy to better serve the transition of car shopping to the digital space. Google says consumers are increasingly starting their car-shopping…
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Google Ads To Migrate Vehicle Ads From Smart Shopping Campaigns To Performance Max
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,”…
Read more » How To Drive Discoverability, Performance & Sales
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. The nature of ecommerce marketing has grown increasingly complex. Gone are the days when…
Read more » Unleash Campaign Potential: Elevate Performance Marketing
2023 has been a time of significant change in the online space, driven by the increased adoption of AI and other technologies. Are you doing enough to win over your…
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8 new GA4 features to enhance measurement and performance
Google Analytics 4 has unveiled eight new features to improve app campaign measurement and performance. The additional AI-powered insights have been set up to give marketers a better understanding of…
Read more » Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search….
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WordPress Has Done It: Performance Improvements Take Off
The development of WordPress 6.2 introduced improvements to how the core development team works, resulting in a consistent focus on performance at every step of development. These new processes catch…
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Google Introduces New Crawler To Optimize Googlebot’s Performance
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help…
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