Google Says Google Ads Can See A Significant Performance Impact By Not Migrating To GA4

As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if…

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Google Ads Performance Max For Travel Goals Available Globally

Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats…

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Google Ads Launches Performance Max For Travel Goals

Google has announced it’s rolling out Performance Max for travel goals to advertisers worldwide. According to Google’s data, this new option for hotel advertisers comes when searches for “book a…

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