Performance

Brand + performance: The secret to maximizing ad ROI

Brand + performance: The secret to maximizing ad ROI

In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI.  Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. After all, brand awareness campaigns don’t always generate...

Google Ads New Used Since Column For Performance Max

Google Ads New Used Since Column For Performance Max

Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the asset level and it shows the date an asset was added.This was reported first on PPC News Feed and then on Search Engine Land, credited this screenshot to Petra Koucka -...

Google reverses stance on Performance Max campaign controls

Google reverses stance on Performance Max campaign controls

Google acknowledged that Performance Max (PMax) campaigns can be controlled through API placement exclusions — contradicting months of its own documentation and support guidance, according to new research from ad tech firm Optmyzr. This revelation gives advertisers more programmatic control...

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