What Are Key Performance Indicators (KPIs)?Key performance indicators, also known as KPIs or KPI metrics, are specific and measurable goals that focus on the bigger picture for your business.They help you evaluate whether your business is on track for achieving success. And are actionable,...
Business
10 Small Business Trends for 2024
What will the rest of 2024 bring for small businesses?In this guide, we’re covering 10 of the hottest small business trends you should keep an eye on. They focus on different aspects of business—from digital marketing to workforce management. Let’s get started.1. More Consumers Will Involve...
Google Business Profiles Adds Activities & Events In Dashboard
Google has added the ability to add activities and events to the Google Business Profiles dashboard. This is a quick form to add upcoming events or activities to your business quickly.Here is where you can highlight activities that you run that may direct more people to your venue.This was...
Google Investigating Local Ad Fraud Affecting Business Pages
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher...
How to Start an Ecommerce Business: A Simple 7-Step Guide
Building a thriving ecommerce store demands hard work and dedication. Way before you set it up, you need to establish a solid foundation. In this comprehensive guide, we’ve put together seven steps to help you build, launch, and market your ecommerce store. Along with actionable tips to see...