Testing

A testing primer for B2B paid social creative optimization

A testing primer for B2B paid social creative optimization

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative.  But this article isn’t about how to design beautiful,...

Bing Testing Pill Favicon Design & Sitename Changes

Bing Testing Pill Favicon Design & Sitename Changes

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.This was spotted by Sachin Patel who posted some screenshots on X - Sachin wrote: Bing is now testing site names and URLs separately, similar to...

Bing Testing Ad Labels Not In Blue

Bing Testing Ad Labels Not In Blue

Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.I currently see the blue ad labels but Khushal Bherwani posted examples of the...

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