Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative. But this article isn’t about how to design beautiful,...
You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks, signups, sales, and more....
Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.This was spotted by Sachin Patel who posted some screenshots on X - Sachin wrote: Bing is now testing site names and URLs separately, similar to...
Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.I currently see the blue ad labels but Khushal Bherwani posted examples of the...
Google is testing a "contactless" label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience factor for shoppers after.Arpan Banerjee spotted the new contactless label and posted this...
