Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. The Dating and Companionship Ads policy aims to crack down on...
Google Has 40 Signals For Canonicalization In Google Search
Did you know that Google uses around 40 different signals to perform canonicalization in Google Search? This not only includes numerous type of redirects, the rel canonical attribute but also things like x-default, sitemaps, links, PageRank and other signals.Google did not list all the...
Google November 2024 core update rollout is now complete
Google’s November 2024 core update is now done rolling out, a Google spokesperson told us. It started on November 11, 2024 and completed about 24 days later on December 5, 2024. This update was a typical core update where Google updates its core ranking system to make search results more...
Google Search Marauding Black Holes With Clusters & Error Pages
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained what he called "marauding black holes" in Google Search. Where Google's clustering takes in some error pages and they end up in this black hole of sorts in Google Search.This...
How Google Search Clustering Works With Localization
As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology. The answer is, wait for it, "it depends," but let's dig in.This came up in the excellent...