data

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 bug causes data gaps in reports

Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The...

How SEOs Use Link Data In Google Search Console

How SEOs Use Link Data In Google Search Console

How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the link data within the Search Console.Personally, I rarely use it but when I was reviewing Search Console, I noticed my link count...

Why Did Google Gemini “Leak” Chat Data?

Why Did Google Gemini “Leak” Chat Data?

It only took twenty four hours after Google’s Gemini was publicly released for someone to notice that chats were being publicly displayed in Google’s search results. Google quickly responded to what appeared to be a leak. The reason how this happened is quite surprising and not as sinister...

What Data Science Can Do for Site Architectures

What Data Science Can Do for Site Architectures

The past decade has marked the shift of SEO from spreadsheet-driven, anecdotal best practices to a more data-driven approach, evidenced by the greater numbers of SEO pros learning Python. As Google’s updates increase in number (11 in 2023), SEO professionals are recognizing the need to take...

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