What Is LinkedIn Marketing? LinkedIn marketing is the act of using LinkedIn to promote your personal or professional brand, expand your network, grow exposure, and build trust. LinkedIn marketing takes on different forms when used for personal and business purposes. Both strategies aim to...
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6 Amazon marketing strategies to implement in 2024
Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s...
What Is a Marketing Plan? (How to Create One + Examples)
What Is a Marketing Plan?A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing...
What Is Email Marketing? The Definitive Guide for Beginners
What Is Email Marketing?Email marketing involves sending targeted messages to subscribers’ inboxes to inform them of new products or services, boost brand awareness, and increase sales. Marketing emails can be used to: Engage: Keep subscribers informed and interested in your brand with...
B2B Content Marketing Strategies: High-Quality Lead Generation
Content is key for generating high-quality leads in B2B marketing. You must know how to leverage content to begin and nurture meaningful interactions. Words and graphics have the power to drive conversions and forge lasting connections. Ultimately, successful content marketing isn’t just...