A guide to multichannel marketing for one-person marketing teams
Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly…
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Why now is the right time to implement SMS marketing
On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer…
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Business Models, Marketing, and More
Ecommerce (or “electronic commerce”) describes the sale of goods and services online. There are six major models for conducting ecommerce today: Business-to-consumer (B2C) Business-to-business (B2B) Business-to-government (B2G) Consumer-to-consumer (C2C) Consumer-to-business…
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How to Launch a YouTube Influencer Marketing Campaign
If you’ve been thinking of leveraging YouTube creators to achieve next-level brand awareness, you’re in good company. After Instagram, YouTube is the second most popular platform for influencer marketing. Compared…
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What Is PPC? The Definitive Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one of your ads. To see what PPC ads look like,…
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Exploring The Marketing Potential Of Predictive AI
Success in business is all about being proactive – being able to anticipate what will happen in the future, and then using this information to your advantage. And the key…
Read more » How To Unlock Content Marketing & SEO Success With AI
AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you…
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Discover the benefits of consent-based marketing: Privacy and personalization
In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the…
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Lance Bachmann On Local Search Marketing & Getting New Customers
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When…
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Multilevel marketing mogul sells Irvine mansion for $25 million, a new record
A Mediterranean-style mansion in the hills of Irvine just sold for $25 million, making it the priciest property ever sold in the city. The record-breaking sale redefines the top of…
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