X officially launches its ChatGPT rival Grok
X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available…
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Google Search Results Still Super Volatile Days After Reviews Update Completed
The last likely Google confirmed update of the year, the November 2023 reviews update, completed last Thursday afternoon on the 7th. But days after it completed the Google search results…
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How to Write Copy That Converts: 12 Tips and Examples
Copywriting is the act of writing words for advertising or marketing purposes. It must be concise, snappy, and convincing to motivate people to take action. In this article, you’ll learn…
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The Evolution Of Search & SERPs 2024
Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready…
Read more » When to use branded and competitor keywords in PPC
Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is…
Read more » Google Things To Know Snippets Expansion
It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown….
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16 Best Display Ads of 2023 + What Makes Them Stand Out
What Are Display Ads? Display ads are visual advertisements that appear on websites, social media platforms, and mobile apps. They typically include images, videos, and text. Such ads appear alongside…
Read more » OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X
OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media…
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Google Analytics 4 rolls out new reports for linked 360 campaigns
Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available…
Read more » Google’s Alternative Feeds and Secondary SERPs & The Increasing Challenge To Tracking Clicks and Impressions
Most site owners are familiar with Discover and Google’s Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition…
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