Which generative AI solution is best?
OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach that total ever. This smashed the…
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Google Search Showing Fewer Brand Names In Search Result Titles
Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results,…
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What It Is & How to Define It for Your Business
What Is a Target Audience? A target audience is a specific group of people most likely to be interested in your products or services. They share common demographic and psychographic…
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Google Announces Ads Transparency Center And Safety Report
In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the…
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How much search marketers make
Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Search marketing is…
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Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties
Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple…
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The Impact of Moving the Brand Name to the Front of Listing Page Titles
Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal. First, we asked our Twitter followers to vote:…
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Google Search Console Tutorial: Analyzing Traffic Drops
In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic. The timing of this…
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5 must-know Reddit Ads tactics for B2B marketers
Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually…
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Google March 2023 Broad Core Update Fully Rolled Out
The Google March 2023 Broad Core update finished rolling out yesterday morning at about 10:30 am ET. It took 13 days to roll out, kicking off on March 15th at…
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